Dying for a niche business? Holy Urns is your ticket

Okay, let’s get serious now. Death is a very sensitive topic. But what about buying a niche business dependent on the dearly departed and their families? Today, we will take a look at what $15,000 USD can get you these days in this niche death business. No pun intended, but who’s “dying” to get into the “urn” business? You got it… holyurns.com is an unique niche site that sells over 700 different cremation urns and accessories.

Here’s the 411 on their business/website and what’s up for sale:

Holy Urns is an unique niche site that sells over 700 different cremation urns and accessories. It is built around the x-cart shopping cart script. The sale includes the transfer of the x-cart license to buyer. This is a very powerful program with many features and options. It includes the following options:

1. Advanced Order Management
2. X-Magnifier
3. Fancy Categories
4. X-Offer

It has also been SEO optimized with XC SEO v1.4.0 and the latest x-cart update has been installed. If you’re not familiar with x-cart, the back office is very powerful with many features.

All the information on the dropshipper is included. The sales & ordering process is fairly easy. You just log-in to their shopping cart, select the product and place the order. They take care of the shipping, stocking and returns.

I spent many hours in researching what the competitors were selling the same or similar items for (Sales price) and what the funeral homes sell them for (list prices). So the prices listed are fairly competitve. The gross profit averages about 25% per sale based on my present sales price listing.

I advertise with Google Adwords and about 50% of the traffic is pay-per-click. My average monthly PPC is about $95. I also did a linking campaign to get listed in about 530 directories.

It is set-up to accept payments from PayPal, Google Check-out and Merchant Account. You’ll need to provide your own API’s but it is simple to set up. I also upload the data to Google Base on a weekly basis (recommended) as well as sitemap generation. Both are included in the x-cart back office.

I also have contacts in Asia and India to purchase wholesale products if desired.

Another upsell is the potential to split this into two separate markets. Right now I sell both human and pet cremation urns on the same site. If you split them into two separate markets as most sites do, you could potentially double your income. I already registered a website for the pet products (which I’ll include) as I had intended in building a separate site (ascendedpets.com).

Reason for Selling

I presently have two other business ventures that require my immediate attention and focus. They both are doing very well to date and have very large profit potential compared to this market. The major venture revolves around building a local search directory network.

There is definetly a huge potential with this site to generate a nice income. Most of the hard work is done. Just needs more content, backlinks, better PPC campaign, and creative marketing.

Revenue Details:

About 49% of traffic is PPC, 18% is Google Organic, 15% is Yahoo Organic, 5% is direct, 3% is MSN Organic and balance is from referral sites. I only bid on four main keywords in PPC (cremation urn, cremation urns, motorcycle urns and NASCAR urns). With a good adsense campaign your traffic should greatly improve.

Traffic Details:

About 49% of traffic is PPC, 18% is Google Organic, 15% is Yahoo Organic, 5% is direct, 3% is MSN Organic and balance is from referral sites.

Here is a lovely comment on this ‘urn’ business:

A very good, recession proof and “eternal” product. This will always be needed. How much time do you have to spend on the site to manage it daily/weekly/monthly?

Recession proof? Hell to the yeah it’s recession proof.. time to get into the casket business as well. You guys be the judge of this website. I’m always a be advocate of ‘niche’ websites, but this one is taking it to a new level.

Here it is: http://marketplace.sitepoint.com/auctions/54878

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